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Ryan Metcalfe

Founder and Managing Director – Preevue

Ryan Metcalfe is Managing Director of Preevue, a London and NYC based company that produces virtual reality visualisations for theatrical, architectural and event services.

Using laser scanning technology, Preevue creates 3D models of venues accurate to 2mm which are brought into their in-house VR software. To quickly and easily see how a set design fits in a new theatre, checking sight lines of a theatre without visiting it and setting ticket pricing before the set is built on site, eliminating the need to hold potentially restricted view seats off sale.